Manager Advertising & Media Monetization

Team: Commercial

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Senior Manager Sponsorships

Role location: Riyadh, Saudi Arabia

Job Purpose: As the Manager, Advertising & Media Monetization, you will be responsible for constructing the full advertising revenue ecosystem of the Esports World Cup from the ground up. With a remit to grow revenue to multi-millions from scratch, you will define the inventory strategy, pricing, and packaging across broadcast, digital, social, and in-venue media channels.

You will act as the technical and commercial lead for media monetization, managing relationships with media agencies, ad-tech vendors, and digital platforms (e.g., Twitch, YouTube, TikTok). This role requires a specialist with deep experience in digital advertising and programmatic trading who can establish the infrastructure and sales channels necessary to turn EWCF’s massive audience reach into a profitable, scalable business unit.

Duties and Responsibilities

Product Strategy & Inventory Architecture

• Audit and define the complete EWCF advertising inventory, creating a comprehensive "Rate Card" that spans digital video (Twitch/YouTube), programmatic display, social branded content, and in-venue LED/OOH assets.

• Develop the go-to-market packaging and pricing strategy, establishing competitive CPM/CPV models for media buyers.

• Innovate new ad formats and integration opportunities that maximize revenue yield without compromising the viewer experience.

Sales Enablement & Revenue Growth

• Drive direct revenue by selling media inventory to media agencies and direct advertisers, managing the relationship from pitch to insertion order.

• Collaborate with the Sponsorship Sales team to support complex pitches, providing technical media expertise and packaging "media-only" upsells.

• Develop high-quality sales materials, audience data sheets, and case studies that validate the value of the EWCF audience to advertisers.

Partnerships & Vendor Management

• Formalize and manage commercial agreements with major digital platforms (Twitch, YouTube, TikTok, Amazon Ads) to unlock inventory monetization and revenue shares.

• Manage third-party media sales agencies (if applicable), ensuring they are briefed, motivated, and hitting their revenue targets.

Data, Analytics & Yield Optimization

• Build and maintain the department’s KPIs and dashboards, tracking inventory availability, fill rates, viewability, and revenue pacing.

• Provide granular post-campaign reporting (impressions, GRPs, CTR, completion rates) to clients to prove ROI.

• Analyze performance data to optimize pricing strategies and inventory allocation, minimizing waste and maximizing revenue yield.

Education and Experience

• Bachelor’s degree in Marketing, Media, Advertising, or similar.

• 5+ years experience in advertising (digital, media buying, programmatic, OOH, or media sales).

Knowledge, Skills, and Abilities

• Media Economics: Deep understanding of the digital advertising landscape, including DSP/SSP ecosystems, Ad Servers, and programmatic bidding models.

• Entrepreneurial Mindset: A "builder" who is comfortable creating structures, processes, and products from scratch in a startup-like environment.

• Analytical Proficiency: Strong data analysis skills; able to interpret complex datasets (view-through rates, CPMs) to drive commercial decisions.

• Commercial Negotiation: Ability to manage relationships with aggressive media agencies and negotiate favourable terms with tech vendors.

• Industry Context: Experience within the gaming, streaming, or sports media sectors is highly advantageous.

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.

Compliance Notice:
Elevate Talent is working in partnership with Esports World Cup for this recruitment process. By submitting your application, you acknowledge that your personal data will be collected, managed, controlled, and stored by both Elevate Talent and Esports World Cup in accordance with applicable data protection laws and regulations.