Manager MENA Marketing

Team: Corporate Marketing

Activity: Full-time

Role grade: Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to: Senior Manager MENA Marketing

Role location: Riyadh, Saudi Arabia

Job Purpose: As the Manager MENA Marketing, you will be responsible for the development and delivery of regional marketing strategies and on-ground execution for the Esports World Cup (EWC) and Esports Nations Cup (ENC). The role combines strategic planning with hands-on activation, ensuring campaigns, events, and brand experiences are locally relevant and executed to the standards of a major global entertainment property. It requires strong regional expertise and proven experience managing large-scale campaigns across the MENA region.

Duties and Responsibilities

Strategy & Planning:

• Lead the development of end-to-end, regionally driven marketing strategies for EWC and ENC.

• Translate strategic goals into actionable plans with defined audiences, messaging frameworks, deliverables, and KPIs.

• Use market insights, audience data, and trend analysis to shape and optimize campaign direction.

• Localize global campaign concepts to meet cultural and market needs across the MENA region.

• Align campaign plans with tournament schedules, partnerships, platform opportunities, and regional priorities.

Execution & Delivery:

• Oversee full campaign execution from briefing to launch, ensuring delivery of all milestones and assets.

• Manage on-ground activations, live event marketing, outdoor placements, and brand experiences.

• Coordinate cross-functionally with creative, media, social, PR, influencer, product, and event teams.

• Manage agencies and vendors, ensuring quality, timeliness, and adherence to brand guidelines.

• Support production shoots, esports content creation, talent engagements, and experiential activations.

• Ensure consistent, high-quality brand presence across digital, social, outdoor, broadcast, and physical touchpoints.

Reporting & Optimization:

• Track performance across all regional marketing activities and optimize campaigns based on KPIs.

• Present performance summaries and regional updates to leadership and key stakeholders.

• Partner with the data team to evaluate results and derive insights.

• Present campaign performance summaries to leadership and stakeholders.

• Present performance summaries and regional updates to leadership and key stakeholders.

• Prepare post-campaign evaluations with learnings, ROI, and recommendations for future regional planning.

Education and Experience

• Bachelor’s degree in Marketing, Media, Communications, Business, or a related field. An MBA or advanced degree is a plus.

• 6+ years of marketing experience, including at least 3 years in a managerial role

Knowledge, Skills, and Abilities

• Proven track record leading marketing for large-scale entertainment, cultural, sports, or major live event initiatives in the MENA region.

• Experience delivering multi-channel campaigns across digital, social, outdoor, PR, influencer, and experiential marketing.

• Experience managing on-ground activations and large event environments.

• Strong ability to work with regional agencies, production partners, and cross-functional teams

• Strong capability in developing integrated marketing strategies and regional campaign plans.

• Deep understanding of MENA audiences, youth culture, gaming behavior, and regional market dynamics, leveraging strong cultural awareness and market knowledge of Saudi Arabia.

• Skilled in managing brand presence across digital, social, outdoor, broadcast, and experiential channels.

• Proven ability to lead complex, multi-channel campaigns and on-ground activations.

• Strong project management and organizational skills with a high attention to detail.

• Experience managing agencies, vendors, and production partners.

• Ability to oversee live event marketing, talent engagements, and experiential activities.

• Ability to track KPIs, interpret performance data, and apply insights to optimize campaigns.

• Comfortable using reporting tools and collaborating with analytics teams.

• Strong documentation, planning, and process governance capabilities.

• Clear and confident communicator with strong storytelling and presentation skills.

• Effective at working within fast-paced, cross-functional environments.

• Skilled in building relationships across internal teams, agencies, and external partners.

• Fluent in Arabic and English.

Benefits

• Relocation support

• Transportation allowance

• Competitive compensation

• Housing allowance

• VIP medical insurance

• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Diversity disclaimer

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.